"A share is simply a mechanism for making money. If it is going to make us a profit, we'll buy it. If not, we let someone else buy it."

Mark Tyndall, CEO and founding partner, Artemis Investment Management.

Artemis' reputation for delivering outstanding investment returns is based on the philosophy that a fund's primary aim is to beat the markets. We believe that whatever the markets are doing, opportunities for superior returns are usually available for active managers to find, provided they possess the skills and confidence necessary to identify and exploit what's on offer at any time.

As active fund managers, not only are we given the freedom to adapt to changing markets, we are encouraged to stock-pick, to take responsibility, and to put our collective selves on the line.